Platform: The Art and Science of Personal Branding

By Cynthia Johnson

The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by marketing expert Cynthia Johnson.

In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by personal branding agency cofounder and top expert Cynthia Johnson's for everyone who wants to develop and manage a personal brand. In nine succinct lessons, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader for Levi's, Vans, and Fortune 500 companies in just three years using her process of accelerated brand development, continuous brand management, strategic growth and pivoting, and monetization. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voice and built their audiences, will find the answers here and discover that it's technical, creative, tactical, and much easier than they think.

• Format: Hardcover
• Language: English
• ISBN: 0399581375
• ISBN13: 9780399581373
• Release Date: February 2019
• Publisher: Lorena Jones Books
• Length: 224 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.7" x 8.3"