Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

By Ralph F. Wilson

Book Overview

Dieser praktische Band schlie t eine Marktlücke, denn er vermittelt umfassende Information für die Entwicklung eines erfolgreichen Internet Marketingplans. Autor Ralph Wilson ist ein internationaler Spitzenexperte auf dem Gebiet des Webmarketing und E-Commerce. Hier beschreibt er ausführlich, wie Unternehmen die Vorteile des Internet als wirkungsvolles Marketing- und Vertriebswerkzeug nutzen können, und wie sie erstklassige Produkte oder Dienstleistungen schaffen können, ohne dabei das Schicksal einer Vielzahl gescheiterter E-Business Unternehmen zu teilen. Anhand einer Fülle praktischer Beispiele erläutert Wilson die Kernkompetenzen für den Aufbau eines Wettbewerbsvorteils im Internet und gibt Hilfestellung bei der Definition der Ziele eines E-Business, bei der Marktsegmentierung, der Entwicklung eines effektiven Mix von Werbeaktivitäten und vieles andere mehr. Ralph Wilson ist Gründer des Doctor EbizTM, einem Mitteilungsblatt, das Fragen von kleinen Unternehmen prägnant beantwortet und ihnen dabei hilft, im Dschungel des Internet zu überleben. Profitieren auch Sie von seinem Know-How für ein erfolgreiches Internet Marketing.

• Format: Paperback
• Language: English
• ISBN: 0471441090
• ISBN13: 9780471441090
• Release Date: October 2001
• Publisher: Wiley
• Length: 272 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

An Excellent Book

Dr. Wilson is one of the few Internet marketing experts whom I trust implicitly. Why? Everything he advocates in his book you can see in action on his web sites and in his ezines. He lives up to the saying, "Practice what you preach." (He happens to be an ordained minister too). Plus, he does it all with integrity. His reviews are thorough, well-written, and objective--just like this book. Ask any successful Internet marketer for their "short-list" of most-respected experts and Ralph Wilson's name will appear on that list. I did not find his book to be "just for beginners." It is a comprehensive approach to Internet marketing so it necessarily includes elements about which experienced marketers are already familiar. I see that as a strength, not a limitation of this text.

More than just Internet Marketing, it's about Life Marketing

Planning Your Internet Marketing Strategy is more than just about about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself. Several things make Planning Your Internet Marketing Stratgegy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22.Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well-written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site. The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (website) database. What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9,000 article database. No other author can make such a claim. Because of his hands-on eperience, he's worth listening to.The result is a "must read" for anyone interested in creating a web site that works...as well as anyone who is interested in a good, solid, readable introduction to marketing.

More than just Internet Marketing, it's about Life Marketing

Planning Your Internet Marketing Strategy is more than just about about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself. Several things make Planning Your Internet Marketing Stratgegy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22.Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well-written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site. The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (...) database. What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9,000 article database. No other author can make such a claim. Because of his hands-on eperience, he's worth listening to.The result is a "must read" for anyone interested in creating a web site that works...as well as anyone who is interested in a good, solid, readable introduction to marketing.

Planning Your Internet Marketing Strategy

If you want good advice on how to market your website this book is it. No flim flam here! Dr Wilson's book is just what you're looking for. He cuts through the geek talk and practically holds your hand as you learn what to do and what not to do. I am 100% convinced 2002 will be a super year due to what I've learned from Dr Wilson. I am also a paid subscriber to his newsletter for one reason...he gives me info I can't get anywhere else. If he doubled the price of his newsletter I wouldn't blink before I gave the OK to renew my subscription.

NeSmith eGroup highly recommends.....

Dr. Ralph Wilson does a magnificant job of taking volumes of articles, resources, and customer feedback from his own ecommerce operation, and distilling it down to a very enjoyable book. Wilson teaches the reader how to exploit all the resources of the Internet, while never forgetting soundbusiness practices. And unlike other business books, Planning Your Internet Marketing Strategy is strengthened by Wilson's own online empire which serves as a constant reference tool for the reader, offering numerous examples of a successful ecommerce operation.