Planning Media: Strategy and Imagination

By William J. Donnelly

This text illustrates tools of the trade in the media and explains the why and how while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135678358
• ISBN13: 9780135678350
• Release Date: November 1995
• Publisher: Prentice Hall
• Length: 333 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.8" x 1.0" x 7.5"