Planning and Marketing Conferences and Workshops: Tips, Tools, and Techniques (Jossey-Bass Higher Education Series,)

By Robert G. Simerly

A hands-on, how-to guide for planning and marketing high-quality conferences, meetings and workshops - offering more than 170 practical, easy-to-implement tips that apply to all kinds of conferences and workshops. The book includes such features as sample dialogues for conducting telephone interviews with potential attendees, step-by-step advice on how to merge lists in a computer data base, sample contracts for securing meeting places and services, and guidelines for designing conference and workshop evaluations.

• Format: Hardcover
• Language: English
• ISBN: 1555422357
• ISBN13: 9781555422356
• Release Date: April 1990
• Publisher: Jossey-Bass Inc Pub
• Length: 219 Pages
• Weight: 1.35 lbs.
• Dimensions: 10.5" x 1.0" x 7.5"

Customer Reviews

lots of helpful tips

If you're looking for a book that will help you plan and promote your conference, get this one! Although not a detailed logistical planning book, it provides many tips in marketing, program design, and presenting a quality image for your conference. Each chapter has tons of tips that are very practical. There are also sample documents that will make your planning job easier.