You have another fantastic idea But can you get the support needed to make it real? Pitching ideas is one of the most underrated practices in organisations. From convincing a colleague to do something differently, to persuading a customer to back a new concept; influencing others is a crucial creative skill. In this book you'll learn how to get buy-in from others, and discover more about how to: - Define the goal you want to reach. - Grab the core of the idea you have. - Understand who you need to convince to reach your goal. - Prepare yourself for the pitch. - Deliver the pitch. Whether you find pitching a struggle or you just want to brush up on your technique, this book is for you
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