Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5

by Joe Dobrow

Book Overview

The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines...

• Format: Hardcover
• Language: English
• ISBN: 0806160101
• ISBN13: 9780806160108
• Release Date: June 2018
• Publisher: University of Oklahoma Press
• Length: 408 Pages
• Weight: 1.82 lbs.
• Dimensions: 1.3" x 6.2" x 9.3"