Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

by Stan Phelps and David J Rendall

Book Overview

Ready to Stand Out in a Sea of Sameness?

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Pink Goldfish is broken into three main sections: Section I outlines the "Why"

It explores the need to embrace weirdness and amplify...

• Format: Paperback
• Language: English
• ISBN: 0984983899
• ISBN13: 9780984983896
• Release Date: March 2018
• Publisher: 9 Inch Marketing
• Length: 208 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"