Picture Perfect: The Art And Artifice Of Public Image Making

By Kiku Adatto

Book Overview

An analysis of how the shrinking sound-bite has been replaced by the manipulated image in American politics and culture. The author documents and analyzes the pervasive and self-conscious role of image-making in campaign coverage where talk of media events and spin control have become the norm.

• Format: Hardcover
• Language: English
• ISBN: 0465080871
• ISBN13: 9780465080878
• Release Date: May 1993
• Publisher: Basic Books
• Length: 208 Pages
• Weight: 1.01 lbs.
• Dimensions: 8.5" x 1.0" x 5.8"

Customer Reviews

Substantial and timely

Picture Perfect is that rare work that is insightful and informative while at the same time remaining accessible and entertaining. Skillfully building upon a history of the use of visuals to influence taste and choice, Adatto uses very current examples to document the sometimes pernicious influence that visuals have on public opinion and elections. Although a late chapter on heroic images in American film seemed like an add-on that does not flow with the rest of the work, even it was enjoyable and well written enough for me to give this work 5 stars.