Pictorial Metaphor in Advertising

By Charles Forceville

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0415128684
• ISBN13: 9780415128681
• Release Date: December 1995
• Publisher: Routledge
• Length: 244 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.8" x 0.8" x 6.5"
• Age Range: 18 years and up
• Grade Range: Postsecondary