Physicians' Adoption of Pharmaceutical E-Detailing: ROI and Metrics

By Fadi Alkhateeb

Fadi Alkhateeb is considered one of few experts who specialize in Pharmaceutical E-Marketing field. Dr. Alkhateeb currently works as Assistant Professor of Pharmaceutical Marketing in University of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838399978
• ISBN13: 9783838399973
• Release Date: September 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 136 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"