From Lacklustre to Phenomenal Sales is the lifeblood of a company, without it a company crumbles. Companies exist to make money, even voluntary and charitable organisations need to earn money to stay afloat. Effective selling requires knowledge and skills by which a salesperson promotes a product or service to a customer. This book aims to equip the reader with the necessary knowledge, vital skills, and traits for salesmanship. It is an essential read for everyone who intends to embark upon sales as a career. Topics covered include traits and types of salespeople, understanding the sales process (lead generation, lead qualification, sales presentation, sales quotation, and deal closure), creating the environment and demand for your product, knowing your audience, and the various types of sales commission. Features within the book: 1. Every chapter starts with a quote that summarizes the most important point in that chapter. 2. Every chapter ends with a 'Self-Evaluation' section with a set of questions to ponder over.
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