Pharmaceutical Metrics: Measuring and Improving R & D Performance

by David S. Zuckerman

'What gets measured gets fixed' and this is as true of the pharmaceutical industry as any other. The problem is that pharmaceutical businesses are complex. Drug research and development involves extended and expensive processes; defining appropriate metrics for these processes is not easy, yet ineffective or misguided metrics can be more damaging than none at all. David Zuckerman's Pharmaceutical Metrics is an extremely practical guide to selecting...

• Format: Hardcover
• Language: English
• ISBN: 056608676X
• ISBN13: 9780566086762
• Release Date: January 2006
• Publisher: Routledge
• Length: 148 Pages
• Weight: 1.40 lbs.