Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward

Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

• Format: Hardcover
• Language: English
• ISBN: 177491686X
• ISBN13: 9781774916865
• Release Date: December 2024
• Publisher: Apple Academic Press
• Length: 358 Pages
• Weight: 1.58 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"