Pfizer and the Challenges of the Global Pharmaceutical Industry

By Axel Jorn and Axel Jörn

This Case Study defines the global pharmaceutical industry and its "boundaries", analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.

• Format: Paperback
• Language: English
• ISBN: 3960670060
• ISBN13: 9783960670063
• Release Date: June 2016
• Publisher: Anchor Academic Publishing
• Length: 32 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"