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Persuasive Messages
By William Benoit and Pamela Benoit
Edition Description
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding...
Edition Details
Format:Paperback
Language:English
ISBN:1405158212
Format: Paperback
Condition:
$
91.70
Persuasive Messages: The Process of Influence
By William Benoit and Pamela Benoit
Edition Description
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding...
Edition Details
Format:Hardcover
Language:English
ISBN:1405158204
Format: Hardcover
Condition:
$
16.99
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