Persuasive Message Design

By Katharine J. Head and Nancy Grant Harrington

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

• Format: Paperback
• Language: English
• ISBN: 1032588276
• ISBN13: 9781032588278
• Release Date: March 2026
• Publisher: Routledge
• Length: 310 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"