Persuasive Message Design

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Persuasive Message Design

By Nancy Grant Harrington and Katharine J. Head

Edition Description

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.

Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical...

Edition Details

Format:Hardcover

Language:English

ISBN:1032588292

Format: Hardcover

Condition:

Release Date: Mar 20, 2026

50 Available

Quantity:

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Persuasive Message Design

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