Persuasive Marketing: The use of NLP in Marketing & Advertising

by Glyn Parry and Jim Brackin

Persuasive Marketing - The use of NLP inMarketing & Advertising.Why do some advertising campaigns work and others fall flat?Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produceconsistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that...

• Format: Paperback
• Language: English
• ISBN: 1499155492
• ISBN13: 9781499155495
• Release Date: April 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 218 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"