Persuasive Communication: How Audiences Decide

By Richard O. Young

Book Overview

This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.

• Format: Paperback
• Language: English
• ISBN: 1138920371
• ISBN13: 9781138920378
• Release Date: July 2016
• Publisher: Routledge
• Length: 464 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.0" x 7.0" x 9.9"