Persuasion: Social Influence and Compliance Gaining

By Robert H Gass, John S Seiter, John S. Seiter

Book Overview

The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.

• Format: Paperback
• Language: English
• ISBN: 1032819715
• ISBN13: 9781032819716
• Release Date: February 2026
• Publisher: Routledge
• Length: 510 Pages
• Weight: 2.02 lbs.
• Dimensions: 1.1" x 7.0" x 10.0"