Persuasion: Reception and Responsibility

By Charles U. Larson

Book Overview

Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1111349274
• ISBN13: 9781111349271
• Release Date: January 2012
• Publisher: Wadsworth Publishing
• Length: 512 Pages
• Weight: 1.69 lbs.
• Dimensions: 9.0" x 0.8" x 7.5"