Persuasion: Reception And Responsibility (Wadsworth Series in Communication Studies)

By Charles U. Larson

Book Overview

Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0495091596
• ISBN13: 9780495091592
• Release Date: April 2006
• Publisher: Wadsworth Pub Co
• Length: 368 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.0" x 0.5" x 7.5"