Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

by Kurt W. Mortensen and Kurt Mortensen

Book Overview

Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world's top influencers. Now, in this game-changing guide, he's leveraging his vast knowledge... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814409938
• ISBN13: 9780814409930
• Release Date: June 2008
• Publisher: Amacom
• Length: 323 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.2" x 7.2" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Good book

An excellent business book for your library. If you deal with people, I would highly recommend this read. You may not get a ton of information from it, but I learned a lot!

A masterpiece

Someone has finally written a masterwork on the science of how we persuade people. Historically, most books on persuasion revolve around old-school sales techniques that simply don't work in the 21st century. Mortensen looks at persuasion the way it should be seen, as a set of procedural skills with real evidence behind them. Starting with the inner game of your thoughts and personal beliefs, Persuasion IQ teaches you into ten rules that - surprise - have much more to do with your attitude, competence, and presence with others than selling techniques. Look critically at where you succeed - and if you are brave, where you fail - and you will find that this book's very detailed, structured view of the world will resonate very strongly with you. I have met Kurt Mortensen, and he is the real deal. He exudes the kind of positive self-confidence and mental toughness that can make anyone successful - but more important, he has boiled down the mechanics of how you and I can be exactly the same way. The result, in the form of this book, is truly a gift for all of us. -Rich Gallagher, author of Great Customer Connections and What to Say to a Porcupine.

Fantastic Book

When it comes to the science of persuasion, both personal and professional this is not only the best, but also the most important book out there. Kurt Mortensen talks about how the inability to command influence is a universal personal and professional dilemma. He also explains the common pitfalls such as "The 5 C's of Trust" in an accessible and easy to understand manner.

This book will help anyone who deals with people

Persuasion IQ is an incredible book, the charts and graphs as well as the specific lists are all designed with elegant precision and are very insightful. Kurt Mortensen must have persuaded an expert designer to lay that all out. The thing I like best about the book though is that it makes it really easy to find out just how good of a persuader you are and then shows you how to improve. Why would anyone want to go study psychology for 20 years when they can get what will make a difference in this book. I have read a lot of books in this genre and have found that most of them are full of fluff and regurgitated garbage. It seems as though Kurt has written Persuasion IQ from a refreshingly new perspective. I recommend reading this book and buying one for each person in your organization, even if you aren't at the top of it yet.

the new, right way to persuade

Kurt shatters the old ideas of how persuasion should be. There are a lot of other great persuasion authors out there with good info, but I was surprised at how effectively Kurt writes about new persuasion concepts that nobody has touched yet. If you're serious about persuading, this is a must.