Persuasion in Your Life

by Shawn T. Wahl and Eric Morris

Book Overview

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You've Learned" reviews for comprehension. Students...

• Format: Paperback
• Language: English
• ISBN: 1138689602
• ISBN13: 9781138689602
• Release Date: September 2017
• Publisher: Routledge
• Length: 360 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"