Persuasion in Society

By Herbert W. Simons and Jean Jones

Book Overview

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.

• Format: Hardcover
• Language: English
• ISBN: 0761919074
• ISBN13: 9780761919070
• Release Date: June 2001
• Publisher: SAGE Publications, Inc
• Length: 440 Pages
• Weight: 1.70 lbs.
• Dimensions: 9.3" x 1.0" x 7.5"