Persuasion and Influence in a Week: A Teach Yourself Guide

By Di McLanachan

Sunday Explore factors that influence, both positively and negatively and discover how influencing is selling Monday Understand the power of personality and charisma and ensure you are putting the right message across Tuesday Use the Assertiveness Sentence technique to sound more confident in any situation Wednesday Discover the three elements of communication and how to use them to build rapid, effective rapport with others Thursday Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion Friday Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement Saturday Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

• Format: Paperback
• Language: English
• ISBN: 1444182706
• ISBN13: 9781444182705
• Release Date: June 2014
• Publisher: McGraw-Hill Education
• Length: 128 Pages
• Weight: 0.25 lbs.
• Dimensions: 8.0" x 0.4" x 5.0"