Persuading People To Have Safer Sex: Applications of Social Science To the Aids Crisis

By Richard M. Perloff

Book Overview

This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.

• Format: Paperback
• Language: English
• ISBN: 0805833811
• ISBN13: 9780805833812
• Release Date: November 2000
• Publisher: Routledge
• Length: 170 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"