Persuaders-In-Chief: The Presidents and Propaganda That Shaped Modern America

by Nancy Snow

Book Overview

In the wake of September 11th, the question was raised "why is the U.S. so hated by so many in the world?" In response to this, the Bush administration set out to "change the heart and minds" of the rest world by "selling" America and its values to the rest of the world. This was to be accomplished by appointing Charlotte Beers, a former advertising executive once nicknamed "the most powerful woman in advertising," to serve as U.S. Undersecretary...

• Format: Paperback
• Language: English
• ISBN: 0415950058
• ISBN13: 9780415950053
• Release Date: December 2023
• Publisher: Routledge
• Length: 208 Pages