Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling

By Henry DeVries

Book Overview

HUMANS ARE HARDWIRED FOR STORIES

Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.

How you can add persuasion power to presentationsEight great metastories you need to tellThe art and science of storytellingThree key characters of persuasive stories: hero, nemesis, and mentorWhy you should not be the hero of your own stories

If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story is the book for you.

• Format: Paperback
• Language: English
• ISBN: 1941870651
• ISBN13: 9781941870655
• Release Date: July 2016
• Publisher: Indie Books International
• Length: 166 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"