Perspectives on Methodology in Consumer Research

Book Overview

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 146138611X
• ISBN13: 9781461386117
• Release Date: December 2011
• Publisher: Springer
• Length: 301 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"