Personas with Punch: True Stories of Six Personas That Made a Difference for Marketers, Companies, and Their Bottom Line

by Dennis Flynn, Scott Hornstein, Wayne Cerullo

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. The authors bring experience from working with companies such as IBM, Microsoft, Intel,...

• Format: Paperback
• Language: English
• ISBN: 1091842698
• ISBN13: 9781091842694
• Release Date: March 2019
• Publisher: Independently Published
• Length: 64 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 5.5" x 8.5"