Personalized Advertising

By Elio Keko

As a result of constant and overwhelming exposure to the modern consumer, traditional advertising has endured intense scrutiny due to its intrusive nature. It has therefore become necessary to be... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843370915
• ISBN13: 9783843370912
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"