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Business & Investing Books > Small Business & Entrepreneurship Books > Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back
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Personality Not Included: Why Companies Lose Th... 0071545212 Book Cover

Personality Not Included: Why Companies Lose Th...

By and
Edition Description

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged...

Edition Details
Format:Hardcover
Language:English
ISBN:0071545212
Format: Hardcover
Condition:
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