Personal Selling: Function, Theory, and Practice

by Shane R. Premeaux and R. Wayne Mondy

PERSONAL SELLING: FUNCTION, THEORY, AND PRACTICE, 4TH introduces sales from a professional, real-world perspective. The authors use their varied selling experiences and strong academic backgrounds to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0873936388
• ISBN13: 9780873936385
• Release Date: April 1999
• Publisher: Cengage Learning
• Length: 489 Pages