Personal Selling: Achieving Customer Satisfaction and Loyalty: Text with Real Deal Upgrade CD

by Rolph E. Anderson and Alan J. Dubinsky

In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied...

• Format: Hardcover
• Language: English
• ISBN: 0618356908
• ISBN13: 9780618356904
• Release Date: January 2003
• Publisher: Houghton Mifflin
• Length: 504 Pages