Personal Brands: Manage Your Life with Talent and Turn It Into a Unique Experience

By Roberto Álvarez del Blanco and Kenneth A. Loparo

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

• Format: Hardcover
• Language: English
• ISBN: 023025263X
• ISBN13: 9780230252639
• Release Date: October 2010
• Publisher: Palgrave MacMillan
• Length: 226 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"