Personal Brand Management: Marketing Human Value

by Waller

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines.
Extensively researched with numerous case studies,...

• Format: Hardcover
• Language: English
• ISBN: 3030437434
• ISBN13: 9783030437435
• Release Date: April 2020
• Publisher: Springer
• Length: 164 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"