Personal Brand Creation in the Digital Age: Theory, Research and Practice

By Mateusz Grzesiak

Explains the media evolution from a business and marketing perspective Provides a history of personal branding Explores the differences between traditional branding versus e-branding

• Format: Hardcover
• Language: English
• ISBN: 3319696963
• ISBN13: 9783319696966
• Release Date: April 2018
• Publisher: Palgrave Pivot
• Length: 185 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"