Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between

By A.V. Muthukrishnan

Persistent Preferences in Market Place Choices has as its primary focus the type of brand loyalty that is not deeply rooted in values, emotions, and intense person-brand relationships. While some view... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 168083052X
• ISBN13: 9781680830521
• Release Date: November 2015
• Publisher: Now Publishers
• Length: 102 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"