Crowdfunding is not a new concept---it was actually used by the Medicis and Walt Whitman in the funding of the arts. However, crowdfunding through the Internet is a new phenomenon. This book introduces readers to the concept of funding creative projects through a group of people, explaining its benefits and how it works. The history of crowdfunding is covered to the present day. Once Kickstarter came along, the company itself had to raise funds to...