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Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management
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Performance Excellence in Marketing, Sales and ... 3031100964 Book Cover

Performance Excellence in Marketing, Sales and ...

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Edition Description

Chapter 1: Marketing, Sales and Pricing: Introduction.- Chapter 2: Marketing Management as Part of the Corporate Strategy.- Chapter 3: Marketing Concepts.- Chapter 4: B2B and B2C Marketing.- Chapter 5: Sales Management.- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation...

Edition Details
Format:Hardcover
Language:English
ISBN:3031100964
Format: Hardcover
Condition:
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59.52
50 Available
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