Perceived Football Brand Image

By Niklas Kuosmanen

Subject of the research was to discover football brand profile. Study was made in Cape Town during the FIFA World Cup 2010 in South Africa. The objective was to decipher what are the attributes that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363937536X
• ISBN13: 9783639375367
• Release Date: August 2011
• Publisher: VDM Verlag
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"