Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

By Dirk vom Lehn

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

• Format: Paperback
• Language: English
• ISBN: 1032669993
• ISBN13: 9781032669991
• Release Date: May 2025
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"