People Buy Brands Not Companies

By John Tantillo

People Buy Brands Not Companies is Dr. Tantillos game-changing exploration of marketing and how it has been consistently and disastrously misunderstood. His concept of the marketing lens will empower... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0984436707
• ISBN13: 9780984436705
• Release Date: January 2010
• Publisher: Five Titles Press
• Length: 126 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"