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Paperback Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines Book

ISBN: 1411628179

ISBN13: 9781411628175

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines

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Format: Paperback

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Book Overview

You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales;...

Customer Reviews

5 ratings

Great reference for paid web advertising campaigns!

In the Internet Marketing world, things evolve all the time. Search Engines change their algorithms and criteria and users must adapt if they don't want to get their sites to sink in a sea of millions of other web destinations. Therefore, it pays to be informed about the latest trends and options available to make the most of this dynamic world. Boris Mordkovich presents a book that takes the spot as the most comprehensive and informative book on the topic of paid web advertising campaigns from the classic by Catherine Seda, "Search Engine Advertising". Though that book is even referenced by Mr. Mordkovich as a recommended reading (indeed it's very good), the insights, stats and recommendations provided in "Pay-per-click Search Engine Marketing Handbook" are more current and also cater to an audience with more limited pockets, to allow them to make the most of their marketing budgets. An example of this is the chapter he devotes to the very critical issue of click-fraud, its detection and combat. As an online marketer with more than four years of experience in the area, I highly recommend this book.

great resource

this book gives a lot of good information and I'd have to say it's a must have reference guide for web designers. Every client wants to know how to market their website, this book is an excellent resource.

Great book for anyone new to PPC

Excellent resource for anyone who wants to get started with PPC advertising. This book is easy to read and well structured. The reader is taken on a trip through all necessary aspects of a PPC advertising campaign. I already had some experience with PPC advertising when I got the book and many of my own experiences matched what I read in this book. For the experienced PPC Advertiser this book might not be enough, but for anyone starting out this is a great resource.

The definitive PPC guide for marketers and business owners

For a majority of the readers looking for a comprehensive guide to PPC, this book has it all. Neophytes are able to set up a campaign on Google and Yahoo with relative ease, and given helpful tips on how to develop captivating text ad copy, develop landing pages and set up tracking to measure conversion. The book provides helpful tips and industry research throughout, and offers clean, concise and interesting copy. As a search engine marketing (SEM) industry veteran, I was initially skeptical that the book would be able to address the challenge of educating a wide spectrum of readers: beginners, intermediate and especially advanced professionals like myself. While the book is targeted primarily at beginners, there is something for everyone. For intermediate and advanced PPC professionals, the overview of third tier PPC engines, resource links and tips from industry experts are of particularly high value.

Want Great Advertising Results- Thank The Mordkovich Brothers 07/19/05

I am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased 22%, and we feel this is just the beginning. If a man of my age can read, understand, and successfully act upon the Mordkovich Brothers recommendations you can too. Many many thanks to the Mordkovich Brothers. Buy this book; you'll be very glad you did.
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