Patterns of Entrepreneurship, 2nd Edition

By Jack M. Kaplan

Launch this year's most important new venture--your entrepreneurial career Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship. In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed. Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation. Key features * A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses. * A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses. * Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business. * Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their own successful ventures. * Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.

• Format: Paperback
• Language: English
• ISBN: 047173750X
• ISBN13: 9780471737506
• Release Date: March 2006
• Publisher: Wiley
• Length: 432 Pages
• Weight: 1.70 lbs.
• Dimensions: 10.0" x 0.6" x 8.1"

Customer Reviews

Want to run your own business? This is the book for you

In a very straight-forward way, Jack Kaplan's book lays out how you build a business. Jack is a great inspiration as a writer and teacher (I was his student). What I like about him and the book: He helps people become entrepreneurs, plain and simple. He is not interested in building academic, theoretical models about entrepreneurship. Nor does he make it sound like running your own business is an always-fun, easy-going activity - it is not. BUT you can make lots of money and have lots of fun, if you're willing to put in the hard work, like Jack has done repeatedly himself with great success. So if you're serious about starting your own business or at least want to seriously explore that option (like me), then this is the book and the man for you. Toby Moerschen, Class of 2009, Columbia Business School

A 360 degree guide for entrepreneurs

I consider this book a practical bible for entrepreneurs. I have been referring to this book almost on a daily basis since I began my venture. It covers all aspects of a startup including opportunity evaluation, idea to action transformation, comprehensive business plan, investor pitch, fund raising, valuation, financial management, and exit strategies. This book is an essential step-by-step 360 degree guide for any entrepreneur.

Brilliant Book by Brilliant Columbia Business Professor!

I purchased this book for the Entrepreneurship course for the MBA program at Columbia Business School. There are hundreds of entrepreneurship books out there, but this book is truly differentiated from the rest of the crowd because it is written by Professor Kaplan. Professor Kaplan has taught many of the successful entrepreneurs and top business school students. He has proven track record for his own venture activities. His amazing network of entrepreneurs, venture capitalists, angels, and other entrepreneurship organizations has helped the class to learn tremendously and gain confidence to start our own ventures. For those who can't take his course, getting this book will be like taking his course indirectly. The book will provide detailed concepts required for a successful entrepreneur based on his teaching, real world experience, and industry network. His course, which is accurately summarized in this book, was by far the best course I took at Columbia Business School for my MBA degree. Therefore, I recommend this book with my utmost confidence. This book has saved me from repeating common mistakes for starting my own venture and guided me with step-by-step road map to follow.

A must-have for entrepreneurs

This book is a must have for entrepreneurs or those who are considering becoming entrepreneurs. As a recent MBA graduate and entrepreneur, this book helped me make my idea a reality. Detailed chapters on how to structure your company, raise capital, create a business plan, legal issues, protecting your intellectual property, and more provided a step-by-step guide and helped me to avoid making costly mistakes. The advice in the book is written by a man who has done it all before and helped hundreds, if not thousands, of other entrepreneurs with their businesses. The online legal documents that the book references also help entrepreneurs save legal fees by providing ready-made legal documents. This book and its accompanying website are essential for any serious entrepreneur.

e MBA'06 (NY, NY)

This is one of the few books from my MBA program that has truly become a reference guide for me as I am contemplating starting a venture. I would highly recommend the book because it offers the optimal balance of case studies, core business information and extensive additional resources that are all critical to understanding what is necessary for starting a new company. Lastly, I think it is clear that the authors are highly involved in the entrepreneurial world and this comes through in all of the tips and case studies.