Patient Engagement in Pharma: A Psychologist Perspective

By Sumira Riaz

Terms such as "patient engagement", "centricity", and "patient first" are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.

• Format: Paperback
• Language: English
• ISBN: 3031563395
• ISBN13: 9783031563393
• Release Date: April 2024
• Publisher: Springer
• Length: 80 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"