Party Images in the American Electorate

by Mark D. Brewer

Party affiliation has long been the driving force behind electoral politics in the United States. Despite this fact, scant attention has been devoted to the American electorate's party images-the "mental pictures" that individuals have about the parties which enable citizens to translate events in the larger political environment into terms meaningful to them as individuals. Party images are central to understanding individuals' political perceptions...

• Format: Paperback
• Language: English
• ISBN: 0415962765
• ISBN13: 9780415962766
• Release Date: December 2008
• Publisher: Routledge
• Length: 122 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.9" x 8.7"