For fifteen years, world-reknowned DJ Chuck Fresh threw some of the most amazing and still talked about parties, promotions and events the world has even seen. Variations of Fresh's contests and promotions have been seen on the news, in magazines, and on reality television shows. During that process, especially in his early years, Fresh is not afraid to admit he made nearly every mistake you could possibly make in the planning and execution of parties. Fortunately, Fresh was pretty quick on his feet, so he was able to salvage most of his adversarial situations. Fresh now shares the secrets of the industry in the first of a series of books featuring icebreakers, team-building events, contests, promotions, and room dynamics.
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