Paradoxes in Chinese Consumer Behavior

By Héctor Guillermo Martínez and Michael John Chattalas

This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363928657X
• ISBN13: 9783639286571
• Release Date: October 2010
• Publisher: VDM Verlag
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"