Paint to Win: Creative Strategic Management

By Ronald M. Lowy

Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.

• Format: Hardcover
• Language: English
• ISBN: 076182703X
• ISBN13: 9780761827030
• Release Date: February 2004
• Publisher: University Press of America
• Length: 188 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"